UW Gazette, October 22, 1997
     
     A 40th anniversary "commemorative magazine" about
sports at Waterloo should hit campus by the end of October,
with a price tag of $3.
     The 44-page glossy "Sport and Spirit" magazine contains
a 16-page full-colour section and is "chock full of Waterloo
athletic lore, in both visual and verbal form", says the
publications coordinator in the athletics and recreational
services department, Tony Martins.
     He began research for the historical part of the
project more than a year ago when athletics director Judy
McCrae asked for a "history of athletics" to be written. In
1996 three long-serving athletics staff members - Peter
Hopkins, Sally Kemp and Paul Condon - retired, marking a new
era of sorts for the department. This significant turnover
prompted McCrae to have the history recorded (much of it was
in oral form) while those who had experienced it were still
close to the university.
     But as the research continued, the scope of the project
broadened, Martins says. "I was compiling a history of the
department and [marketing manager] Bob Copeland was working
on glossy, magazine-style programs for our major varsity
sports," he says. "Pretty soon the two ideas came together.
     "Now we have a unique publication that serves three
purposes. It details where we came from, where we are, and
where we think we're going."
     Thanks to substantial support from businesses, he says,
the magazine contains an abundance of ads, many of them
congratulatory, in addition to a variety of articles and
dozens of photographs.
     The magazine includes personal messages from UW
president Dr. James Downey and each of the three athletic
directors to date; a chronology of the department; a visual
history of athletic logos; a trivia quiz; feature stories on
"Athletics' New Era" and on legendary football coach Tuffy
Knight; 1996-97 team previews; and more. Copies of the mag
azine will be available at the athletics and recreational
services office in the Physical Activities Complex.