This online guide has been put together for everyone who represents the University of Waterloo. While it covers the university's new visual identity, and how to apply it when working with print materials, it also provides information on what makes Waterloo distinct, along with tips on writing and photography.
This style guide is used for Communications and Public Affairs-produced documents, and is available for use by any part of the university community.
CPA uses the Canadian Press (CP) Stylebook and its companion, CP Caps and Spelling. We consult the Canadian Oxford Dictionary for words not found in CP. Exceptions and Waterloo-specific references are included in the CPA guide. As well, our guide covers common writing errors.
The guide has several parts:
Need to make a PowerPoint presentation representing the University of Waterloo? Here are a series of templates in Waterloo's new design. We encourage all faculty, researchers and staff to adopt these for a consistent Waterloo look.
Planning an event on campus? Our Event Planning Manual has all the details.
Below are some recently published advertisements for the University of Waterloo: